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Inspired by original 16th century secret formulas commissioned by Caterina de Medici, "i Profumi di Firenze" perfumes are meticulously hand-blended in small batches with the finest selections of floral and botanical essences from Italy and around the world.

In the mid-1960's, when synthetic perfumes were all the rage, a renowned Florentine apothecary carefully re-created these Renaissance fragrances using only all natural ingredients and their own secret methods of essence extraction. These scents are timeless and harmonize beautifully on the skin - you will not be disappointed!


i Profumi di Firenze

19229-100.jpg i Profumi di Firenze - Ambra del Nepal - 12 ml
Item 19229

$39.00

Nepalese Amber, Cardamom and Madagascar Vanilla. Heavenly amber laced with earthy cardamom and creamy vanilla. Invitingly sensual and luxurious.


19230-100.jpg i Profumi di Firenze - Caterina de Medici - 12 ml
Item 19230

$39.00

Damascus Rose, Lily of the Valley, and Florentine Iris. An exquisite ambrosial floral bouquet, named for its benefactress and faithfully replicated from the 16th century secret formula. Regal, sophisticated, traditionally complex. Timeless - for day and night.


18278-100.jpg i Profumi di Firenze - Vaniglia del Madagascar - 12 ml
Item 18278

$39.00

*On temporary backorder from manufacturer.
You may still order - you will not be charged until item ships.


World’s finest vanilla orchid from Madagascar renders this irresistible cult-favorite fragrance. Now available in a travel mini-size, a perfect gift and a must for vanilla lovers!


18501-100.jpg i Profumi di Firenze - Lilla - 50 ml
Item 18501

$99.00

New! Lilla is an irresistible aromatic soliflore that conjures up a romantic spring day. A must for lilac lovers, it truly captures the essence of this exquisite flower.


firenze-acqua.chiara.1.jpg i Profumi di Firenze - Acqua Chiara - 50 ml
Item 12579

$99.00

Gardenia, Magnolia, Jasmine, Honeysuckle with a touch of Pomegranate Flowers. A beautiful blend of White flowers sensually laced with spice notes. Exotic, luxurious and elegant...a sophisticated seduction.


12552-100.jpg i Profumi di Firenze - Acqua Mirable Odorosa di Firenze - 50 ml
Item 12552

$99.00

Florentine Iris and Honeysuckle. A signature Renaissance blend favored by the Florentine nobility. Green with rain notes for those who prefer a fresh natural and clean scent.


firenze-agrumi.1.jpg i Profumi di Firenze - Agrumi di Sicilia - 50 ml
Item 12553

$99.00

Sicilian Lime with Calabrian Grapefruit. Exquisite limes from the seaside cliffs of Sicily deliciously layered with luscious grapefruit from Calabria. Wonderfully balmy and clean with subtle green woody accents.


firenze-ambra.1.jpg i Profumi di Firenze - Ambra del Nepal - 50 ml
Item 12554

$99.00

Nepalese Amber, Cardamom and Madagascar Vanilla. Heavenly amber laced with earthy cardamom and creamy vanilla. Invitingly sensual and luxurious.


18279-100.jpg i Profumi di Firenze - Brezza di Mare - 50 ml
Item 18279

$99.00

This dazzling fragrance uncannily captures the salty airy freshness of a pristine sea breeze. The blend was inspired by i Profumi di Firenze master perfumer Alessandro Morsiani’s love for the sea. He spent a year meticulously crafting just the right blend that would conjure the serene magnificence of the Mediterranean morning air. The scent opens with top notes of Sea Salt and Bergamot from the Calabrian coast. Freshly picked lemons and limes from the seaside cliffs of Sicily are touched with a whisper of watermelon to create this elegantly minimal fragrance that is perfect all year round.


firenze-caterina.1.jpg i Profumi di Firenze - Caterina de Medici - 50 ml
Item 12555

$99.00

Damascus Rose, Lily of the Valley, and Florentine Iris. An exquisite ambrosial floral bouquet, named for its benefactress and faithfully replicated from the 16th century secret formula. Regal, sophisticated, traditionally complex. Timeless - for day and night.


firenze-cedro.1.jpg i Profumi di Firenze - Cedro - 50 ml
Item 12594

$99.00

Citron from Calabria and Lemon Blossom. Exceptionally aromatic Italian Citrons touched with other citrus scents and a whisper of watermelon. Delicate, light and lively, the perfect morning splash.


iprofumi.costa.mediteran.1.jpg i Profumi di Firenze - Costa Mediterranea - 50 ml
Item 13987

$99.00

Dazzling "holiday at the sea" scent that evokes the magnificence of the Mediterranean. The blend was inspired by i Profumi di Firenze perfumer's passion for the sea. He spent a year meticulously crafting just the right blend that would conjure the totality of the Mediterranean experience. Sicilian Lemon, Lemon Blossom, Calabrian Bergamot, Vetiver, Sicilian Orange. Freshly picked lemons from the seaside cliffs of Sicily and soothing bergamot from the Calabrian coast are touched with a whisper of vetiver to create a sophisticated head-turning scent that captures the glamour of the Italian Riviera. Whether lolling on the beach or après-yacht, Costa Mediterranea's seductive power captivates effortlessly and serenely.


17360-100.jpg i Profumi di Firenze - Dolce Amaro - 50 ml
Item 17360

$99.00

This white floral musk is as serene and mysterious as Mona Lisa’s smile. The fragrance opens gently with neroli and Italian bergamot. Heart notes include a lush bouquet of jasmine, lily of the valley, passion flower and a Damascus rose. The drydown is a delicate woody musk with whispers of vetiver and vanilla orchid. The perfume exudes a contemplative yet timeless innocence that is clean, deep and lyrically romantic--like the “dolce amaro” (bittersweet) reminisces of one’s first love.


iprofumi.fiori.del.cielo.50ml.1.jpg i Profumi di Firenze - Fiori del Cielo - 50 ml
Item 15808

$99.00

“Flowers from Heaven” contains notes of Purple Iris, White & Yellow Narcissus, Purple Anemone and Pink Cyclamen. A dazzling spring bouquet of Purple Iris and wild Florentine flowers. Light, airy and as feminine as a wispy petticoat, inspired by the natural beauty of Florence. The perfume is composed with the springtime flowers that bloom on the hills surrounding the romantic city.


firenze-floren-fiore.dolci.1.jpg i Profumi di Firenze - Florentia 16 - 50 ml
Item 12590

$99.00

Jasmine, Iris, Damascus Rose. A Floral blend created for a young Florentine lady of noble birth. A joyful nectar for a young Goddess.


firenze-florentia-22.1.jpg i Profumi di Firenze - Florentia 22 - 50 ml
Item 12589

$99.00

White peach with Lilac and a touch of Iris. A fruity/floral blend with Peaches and Flowers. Very girly, fresh and sweet…For the long hot days of summer.


firenze-florenita-24.1.jpg i Profumi di Firenze - Florentia 24 - 50 ml
Item 12588

$99.00

Bulgarian Rose, Damascus Rose, Tea Rose, and Italian Wild Flowers. A delicate floral "Princess" rose scent blended with wild flowers and a hint of spice. Enchanting, alluring, a soothing Renaissance classic.


firenze-vetiver.1.jpg i Profumi di Firenze - Fresco di Vetiver - 50 ml
Item 12556

$99.00

Javanese Vetiver with Sicilian Lemon. An extraordinary blend of exotic vetiver with fresh citrus flourishes. Elegant and refined - for both men and women.


17170-100.jpg i Profumi di Firenze - Incanto - 50 ml
Item 17170

$99.00

Incanto casts a spring spell worthy of a Botticellian goddess. The name itself proclaims luscious notes in a seamless and unexpected blend of spring flowers which spell out the Italian word for enchantment.


firenze-limone.sicilia.1.jpg i Profumi di Firenze - Limone di Sicilia - 50 ml
Item 12595

$99.00

Sicilian Lemon and Bergamot from Calabria. From the island of Sicily, freshly picked lemons with green notes and hint of lemon peel. For men and women, sparkly and crisp with a touch of exotica.


16623-100.jpg i Profumi di Firenze - Magnifico 9: Peperoncino - 50 ml
Item 16623

$99.00

A Beautyhabit exclusive!

From Lorenzo de Medici's 16th century recipe. This spicy, passionate and unisex regal fragrance resonates with cayenne, pepper, cardamom, clove, basil, neroli, black violet, Italian cypress and Himalayan musk; it will heat you both up all winter!


firenze-mag.mirto.imp.1.jpg i Profumi di Firenze - Magnifico I: Mirto Imperiale - 50 ml
Item 12597

$99.00

Myrtle (Mirto) from Sardinia. From Lorenzo the Magnificent’s private formula. As distinguished and refined as this legendary Medici head of state. Extracted from the evergreen Myrtle plant native to the island of Sardinia. Aromatic, classic and masculine.


iprofumi.magnolia.dolce.edp.50ml.1.jpg i Profumi di Firenze - Magnolia Dolce - 50 ml
Item 14702

$99.00

Magnificent soliflore perfume distilled from the alluring Magnolia Purpurea flowers that bloom with spring’s first warmth on the hills of Tuscany and Umbria. The velvety white petals are bathed in Damascus rose water for 10 days to capture their delectable creaminess. Blazingly feminine and soignée…Magnolia in all its exquisite glory.


iprofumi.melograno.selv.1.jpg i Profumi di Firenze - Melograno Selvatico - 50 ml
Item 13988

$99.00

Italian Wild Pomegranate Blossom. Sparkling single-note fruity scent distilled from a 16th century recipe. As delightfully feminine as subtly masculine, the blossoms' crisp elegance softens on drydown with a hint of spice. In Renaissance Europe, the pomegranate's reputation as powerful aphrodisiac made its flowers a highly coveted perfume ingredient. Deliciously sly and elusive, wild pomegranate shines through beckoning to be sniffed again and again.


16620-100.jpg i Profumi di Firenze - Miele Rosa - 50 ml
Item 16620

$108.00

A limited edition blend inspired by the bathing rituals of the ancients. Arresting top notes of wild honey from Sicily deliver an incense counterpoint to the mythic Damascus rose.


iprofumi.mirra.edp.1.jpg i Profumi di Firenze - Mirra - 50 ml
Item 15548

$99.00

A Beautyhabit exclusive!

Cradle yourself in what is known as the scent of ancient humanity. The purest myrrh from Harrar, Ethiopia creates this meditative, delicate and mythic scent. Sumptuous opening notes of this exotic resin gently transition to caress with a subtle powdery finish that hints of vanilla, incense and wood. Myrrh... from Harrar, Ethiopia


16622-100.jpg i Profumi di Firenze - Muschio e Ambra - 50 ml
Item 16622

$99.00

A mystical blend of white flowers, aromatic orientals and spices of the East. This beautiful musk based scent includes sensual notes of amber, incense and jasmine with a whisper of patchouli and coriander.

***New name, same fabulous fragrance - Muschio Bello is now labeled Muschio e Ambra.***


firenze-rosa.damasco.1.jpg i Profumi di Firenze - Rosa di Damascus - 50 ml
Item 12592

$99.00

Rich Red Damascus Rose. Deep, Medieval Rose fragrance; purest one-note scent. Emotionally soothing, rare and mythic.


firenze-spezie.1.jpg i Profumi di Firenze - Spezie de Medici - 50 ml
Item 12743

$99.00

Cinnamon, Cayenne, Cardamom, Clove and Ginger. A spicy Renaissance favorite for the winter months. Spicy notes culled from a secret Medici formulation. Fiery and filled with spirit...


firenze-tabacco.1.jpg i Profumi di Firenze - Tabacco - 50 ml
Item 12557

$99.00

Umbrian Nicotiana touched with Mysore Sandalwood. Inhale exquisite blonde nicotiana from Umbria with the seductive touch of Mysore sandalwood, like a fine brandy, this unisex fragrance evokes the old world glamour of smoking jackets and cocktail gowns.


firenze-delicato.1.jpg i Profumi di Firenze - Talco Delicato - 50 ml
Item 12558

$99.00

White Musk with a touch of Vanilla. Delicate musk with a whisper of spice. Softly angelic, seductive and serene. A head-turner...he'll want to get closer!


16621-100.jpg i Profumi di Firenze - Terra di Siena - 50 ml
Item 16621

$99.00

A Beautyhabit exclusive!

This unisex fragrance captures the magic of Sienna with top notes of bergamot and mint; heart notes of Florentine lavender, cumin, cinnamon, orange blossom and a seductive woody finale of sandalwood, cedar, tonka bean and vanilla.


firenze-verde.1.jpg i Profumi di Firenze - The Verde - 50 ml
Item 12559

$99.00

Two vintages of Green Tea and Bancha Buds. Refreshing Kyoto Green Tea infused with the leafy green aroma of hand-picked Bancha buds. As beautifully clean and refined as an early spring morning.


firenze-tuberosa-autumno.1.jpg i Profumi di Firenze - Tuberosa d’Autunno - 50 ml
Item 12591

$99.00

Tuberose Polianthes from Italy. A bewitching Floral Tuberose scent. Enchanting, intoxicating, for late nights.


18233-100.jpg i Profumi di Firenze - Tuscania - 50 ml
Item 18233

$99.00

A Beautyhabit exclusive!

A romantic fruity-spicy fragrance inspired by the majestic bounty of the Tuscan countryside. Mandarin, lemon and bergamot shine through a heady blend of coriander, black musk, red patchouli, vanilla and sandalwood from Mysore, India.


firenze-madagascar.1.jpg i Profumi di Firenze - Vaniglia del Madagascar - 50 ml
Item 12560

$99.00

A MUST for Vanilla lovers! Vanilla Orchid and Vanilla Bean from Madagascar. Produced from the world's finest vanilla, an irresistible and sexy fragrance.


18258-100.jpg i Profumi di Firenze - Verde Bosco - 50 ml
Item 18258

$99.00

Take a walk in the woods with this sporty fragrance that captures lush pine forests, mountain air and earthy loam. Notes include oakmoss, cedar wood, vetiver, Florentine lavender, Himalayan musk, waterlily, grapefruit, basil and cassis.


firenze-violetta.di.bosco.1.jpg i Profumi di Firenze - Violetta de Bosco - 50 ml
Item 12593

$99.00

Sweet Violet from the Italian woods. A Floral Wild Violet scent. Balmy, old world simplicity conjures images of romantic velvet and lace.


firenze-zagra.1.jpg i Profumi di Firenze - Zagara - 50 ml
Item 12561

$99.00

Orange Blossom, Lemon Blossom and Bergamot Blossom touched with Citron. A nocturnal garden scent evokes citrus groves at dusk. Mysterious, earthy and romantic. A must have!


iprofumi.zenzero.edp.1.jpg i Profumi di Firenze - Zenzero - 50 ml
Item 15115

$99.00

Delectably rich and deep vanilla orchid warmed up with white ginger. A seductively addictive fragrance that is as elegant as it is earthy. Zenzero means ginger in Italian and was a favorite spice ingredient of the Medici family for their perfume recipes.

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