I Create Hold

Take a deep breath and become centered, then distribute throughout damp hair, using fingers to work product from roots to ends.
Blow dry, scrunch or style as desired.
Continue your hair ceremony with Inner Peace Whipped Creme Texturizer, Inner Reflection Finishing Polish and/or I Create Finish.

Water, Aqua- EAU, Organic Aloe Barbadensis Gel*, Organic Glycerin*, Hydroxyethylcellulose, Maltodextrin Copolymer**, Citrus Aurantium Dulcis (Orange) Fruit Water*, Organic Rooibos African Camellia Sinensis Leaf Extract2*, Organic Honey Extract3*, Rice Amino Acids4, Hydrolyzed Rice Protein4*, Organic Urtica Dioica (Nettle) Extract6*, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract5, Organic Equisetum Arvense (Horsetail) Extract*, Xanthan Gum, Potassium Sorbate**, Sodium Benzoate**
*Certified Organic
**Plant Derived
Plant Source: 1 Aloe, 2 Rooibos, 3 Honey, 4 Rice, 5 Nettle, 6 Rosemary

*Ingredients may be subject to change. The most accurate and up to date product ingredient list can also found on the product packaging.

Clean. Pure. Beautiful.

Innersense Organic Beauty is an award-winning clean hair care brand inspiring everyone to fall in love with their hair again. The brand is a worldwide leader in the clean beauty movement.

Innersense Organic Beauty is a love story between two seasoned beauty professionals who share a passion for health, hair, beauty and the planet. Greg and Joanne Starkman are pioneers who founded the brand in 2005 when they realized the need for clean, pure, organic and non-toxic professional quality hair care products. They trusted their innersense, sourcing the highest quality and Certified Organic ingredients, in the purest, most concentrated form, to create a complete, award-winning line of safe, sustainable and cruelty free personal care products. The ongoing result is salon performance formulas that hydrate, nourish and revitalize all hair types. The original love story that began between two people has grown into an entire community full of love - love for the planet, people and clean, pure, beautiful hair.

Commitment To Sustainability And The Environment
After in-depth research into sustainable packaging options, using post-consumer recycled (PCR) High Density Polyethylene (HDPE) emerged as the right choice for our brand. HDPE is one of the most widely recycled plastics, and the vast majority of consumers have access to curbside recycling for HDPE. In 2020, we transitioned over 80% of our bottles to 100% PCR HDPE with the intention to transition the remaining 20% to more sustainable materials in the near future. By purchasing PCR bottles, we are doing our part to increase the demand for recycled plastic, which we hope will have ripple effects towards improving the domestic recycling process. While the switch to recycled plastics is an environmental improvement for us, it is only the beginning: we are determined to utilize materials that lead us into a sustainable future and encourage a circular economy. As the sustainable packaging landscape evolves, we will continue to pursue more sustainable alternatives as they become available.

Mission In Action
In 2020, we announced our commitment to clean up the equivalent of the last 5 years of our plastic output with help from Plastic Bank. Going forward, we pledged to collect 150% of our annual plastic output. Becoming “plastic proactive” means your healthy hair journey provides benefits beyond you and your hair. Innersense Organic Beauty is committed to taking action by minimizing plastic pollution, supporting the cleanup of ocean-bound waste and uplifting coastal collector communities in the process. We put our mission into action and are dedicated to be a part of the solution.