California Naturals

Every day the sun beats down on everyone's bodies and mops (“hair” for the uninitiated). It’s a beautiful and powerful thing that we’ve never taken for granted. Since we can remember, we’ve always wanted to maximize outdoor hours. But with that desire, arose a need. A need to wash, to nourish, to coat, to shield and to care for the bodies we send bumping and weaving through the rocks, roads, brooks, beaches, and bodies of water we love to frequent.

California Naturals is a daily, lifestyle brand. The products are made in the United States from natural and simple ingredients that are printed on the front of the bottles and you can smell beneath every one of the caps. They’re the same ingredients used in ‘luxury brands’ just minus the markup.

California Natural's believe in radical accessibility and openness (and cleanliness for that matter.) ‘Prestige’ hair and body products have existed on a private, gate-kept beach for too long, for no reason. California Naturals are tearing down the signs on these stingy beaches, letting down hair, maybe losing a few articles of clothing, and going public with a roster of accessible products designed for a life spent under the sun.