Gentle Habits

Gentle Habits® is the overarching brand that encompasses This is Incense as well as many other exciting, thought-provoking (and incredibly smelling) ritual tools.

Gentle Habits® is about finding moments of stillness, joy, movement, love, motivation, and self-reflection. Rather than giving advice, Gentle Habits® believes you have the answers within yourself. The brand creates tools to prompt you to explore your daily rituals, rhythms, and gentle habits, whether setting the mood for your day ahead or winding down after a long day at work. The goal is to help you create rituals that unlock the capacity to feel present, grounded, and captivated by the everyday.

Gentle Habits® is a salty, down-to-earth, community-focused Australian business inspired by the positive outcomes that its products encourage. These are products the Gentle Habits® team and many others find themselves craving in their daily lives. The brand loves creating products that make you smile, remind you to breathe, and connect you to the Australian bush and beaches.