Proraso

A brand that evokes a piece of Italian history. For almost a century, Proraso has transformed the art of shaving into a pleasurable daily ritual. Three generations of shaving that have made history.

The year was 1948 when Piero Martelli, on the eve of an economic boom, invented the Proraso Pre Shave Cream. A product whose freshness embodied the spirit of a new found era in Italy. Proraso modelled the new Renaissance that was spreading a fresh new approach to living throughout Italy. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave.